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As you may have read by now, Apple decided to grace The New York Times with its presence for a long post about the App Store this weekend. There's really isn't anything new in the story (though a side story does reveal what apps Apple SVP of Product Marketing Phil Schiller actually uses), but there are a handful of quotes from Apple executives about the store. At one point, Eddy Cue, Apple’s vice president for iTunes, compares the App Store to a rocket ship and notes, "We’ve been able to leverage a lot of our iTunes technology for the App Store." That speaks to what I think is an obvious, but largely overlooked part of the success of the App Store. While Apple's two sexy devices (the iPhone and the iPod touch), make apps very simple to use, it's the iTunes experience that makes them easy to obtain. Without the latter, the former simply wouldn't matter. We've spoken previously about how Apple's tight control of its ecosystem and its competitors lack of such structure has helped build the App Store into what it is, and insured that it continues to outpace its rivals. But at its core, the App Store works so well because it was built upon a foundation that was proven: iTunes.

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With iTunes, Apple Conditioned Us For The App Store

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