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93 days, 15 hours, 11 minutes ago

Brightcove Teams Up With TubeMogul To Power Its Analytics

www.techcrunch.com -- When Brightcove released a major upgrade to its online video platform last month, one of the new set of features was better analytics. It turns out that Brightcove's new video analytics suite is powered TubeMogul. Professional video publishers who use Brightcove can now measure things like the geographic distribution of their viewers, how many seconds they watch each video, their drop-off rate, number of unique viewers, number of new viewers, as well as total video plays. The two companies have also signed a joint R&D pact to develop new video analytics products exclusively for Brightcove. TubeMogul will also become a marketing partner for Brightcove's paid video hosting, streaming, and advertising services. About 125,000 people use TubeMogul's free video analytics. Many of them are online video professionals Brightcove is hoping to turn into paying subscribers for its new "low-end" $99/month plan.

bee posted 93 days, 19 hours, 58 minutes ago show counter code

tags: Brightcove, Company & Product Profiles, tubemogul

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Brightcove Teams Up With TubeMogul To Power Its Analytics

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